$106,000 Raised | Fundraising Goal Achieved!
Common Defense is uniting veterans from across the political spectrum to support Democratic incumbent Senator Jon Tester in Montana. The program targets persuadable military veterans who are likely voters, using a comprehensive, multi-channel approach. This includes direct mail, peer-to-peer texting, paid relational organizing, earned media, and digital ads featuring authentic, direct-to-camera testimonials from veterans. By leveraging social proof and tailored messaging that speaks directly to veterans, the campaign aims to mobilize these voters and emphasize the importance of supporting the Democratic ticket in a way that resonates with their unique values and experiences. Note: this pitch card is specific to Montana but 1.5°CSG also raised funds for Common Defense in Texas and Nebraska displayed on those cards.
Geography: Montana
Funding Type: c4c3
Presentation Date: 10/13/2024