1.5°Climate Strategies Group Projects - Member View

Empower has introduced an innovative digital promotion and micro-payment scheme that significantly enhances relational organizing—the gold standard in text communications. This approach enables Empower to achieve remarkable scalability that dramatically surpasses previous organizing efforts in this space. For every $100,000 invested, Empower generates on average 50,000 additional relational conversations in Presidential battlegrounds. This pay for action program recruits individuals to message their friends, family, and colleagues about the importance of voting in this election cycle. With the inundation of TV ads, mailers, texts, digital ads, and more in battleground states ($15B total spend estimated for the 2024 election), this is a tactic that can break through the noise and create a real impact in the presidential race.