$96,000 Raised
Common Defense is uniting veterans across party lines to support Democratic incumbent Senator Jon Tester in Montana and Independent Dan Osborn challenging GOP incumbent Deb Fischer in Nebraska. In the remaining phase of the election, Common Defense will target persuadable military veterans likely voters in MT, & NE and use a multi-modal approach including direct mail, digital ads featuring direct-to-camera veteran testimonials, peer-to-peer texting, paid relational organizing, and earned media to mobilize these voters to support the Democratic ticket using social proof and highly-persuasive messaging tailored to this constituency.
Geography: Montana, Nebraska
Funding Type: c4c3
Presentation Date: 10/13/2024