1.5°Climate Strategies Group Projects - Member View

All data points show that hard-to-find & reach Black, Latino, Native, AAPI, women, and young voters will need additional engagement to turn out for values-aligned candidates. One way to motivate turnout is through layered canvas mail: a personalized mail touch will increase voter turnout, influence voter behavior, and decrease canvas decay. Through a partnership with WorkMoney we will be adding QR codes and pathways to connect voters to government resources that put money directly in their pockets. We know these voters feel economic anxiety and believe no one cares about their pain. The care and IRA benefits framework is an antidote to apathy so that voters can make a direct connection between their power at the voting booth and governing process. This is our opportunity to shift the political calculus -- and ensure voters aren’t isolated from the safety net.